The Royal Canadian Mint wanted to create something groundbreaking for the release of their new Canadian Arctic Expedition coins. The challenge was to take coin collecting and history, and make them irresistible to children.

The result was heartofthearctic.ca, a site so rich, it was only previously possible using Flash. One 72,000 pixel wide parallaxing page. Countless hotspots and animations. All seamlessly delivered on both desktop & tablet using HTML5.

The experience wove truth, fantasy, and Inuit mythology together and transformed children into Arctic Explorers. Their mission was to unlock 4 magical coins that would help them restore the balance between night and day and save the Heart of the Arctic.

Delivering a site this vast across platforms was what enabled the Mint to give children the type of deep, vivid experience they crave on the devices they use most.